20 Digital Marketing Terms & Definitions You Should Know

From SEM to CTR to CAC, it can be hard to keep up with all of the marketing lingo being thrown around these days. Of course, not knowing what these terms mean can make it difficult to keep up with … Read More

Visual Hierarchy: Organizing content to follow natural eye movement patterns

Let’s look at a topic that deals with, oddly enough, how we look at designs. Once you understand how the human eye processes these, you’ll find yourself better able to arrange your elements more effectively. Content in any digital page … Read More

The Best Website Builders for Small Businesses in 2019

In an economy built around the internet, it’s imperative for every small business to have their own website. Since social media profiles are not enough on their own to maintain a consumer growth base, you’ll definitely need a website. But … Read More

How Can I Stop My Employee From Taking Over Other People’s Work?

A reader asks: I have a great, well-rounded employee who can do everything asked and be creative when needed to find solutions. The problem is that she sometimes takes over other people’s tasks, saying something like, “Oh, it was just … Read More

Simon Sinek on Why Focusing on Winning is the Quickest Way to Losing

It also means not risking everything for a short-term win. You have to respect your competition On the podcast Behind the Brand With Bryan Elliott, Sinek talks about former Ford CEO and president Alan Mulally. In 2006, Mulally took over … Read More

Simon Sinek on Why Focusing on Winning Is the Quickest Way to Lose

It also means not risking everything for a short-term win. You have to respect your competition On the podcast Behind the Brand With Bryan Elliott, Sinek talks about former Ford CEO and president Alan Mulally. In 2006, Mulally took over … Read More

Want to Be Happier at Work? 7 Quick Changes You Can Make Right After You Read This

It might seem impossible, but a few easy changes in your daily routine will have an immediate impact, especially if you take them seriously enough to actually change. 1. Stop checking email all day Studies show that email can produce … Read More

Having a Goal Is Not the Same as Having a Strategy. Here’s Why

One of my favorite aspects of being a business coach is working with leadership teams on strategy development. Strategy defines how you will approach the market and differentiate yourself. Without a clear strategy, you will be dependent on trends and … Read More

When Customers Ghost You, These 2 Gutsy Emails Get Things Right Back On Track

It’s the most frustrating thing in business. You’ll start a relationship with a potential customer, investor, or employee, you’ll make some progress, and then suddenly they won’t answer your emails. Or your voicemails. You thought you had a deal, but … Read More

Marketers should focus on brand metrics when it comes to building long-term brand strategy

In this fast-paced industry, it’s easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some time to come. It may look great that your sales are up this month but is this … Read More