The World’s Worst Type Of Customer Service: The Witch’s Broomstick Approach

The World’s Worst Type Of Customer Service: The Witch’s Broomstick Approach

The cringeworthy customer service approach to inquiries that I call “bring me back the witch’s broomstick” is a negative marker to look for at the start of any customer experience turnaround initiative. The witch’s broomstick approach is one of the ultimate sins of customer support. It’s a method for avoiding work while simulating helpfulness, and […]

The World’s Worst Customer Service Sin: The Witch’s Broomstick

The cringeworthy response to customer inquiries that I call “bring me back the witch’s broomstick” is a negative marker to look for at the start of any customer experience turnaround initiative. The wrongheaded approach to customer inquiries that I call “bring me back the witch’s broomstick” is a clear negative marker to look for at […]