5 Reasons to Double Down and Draft a Business Plan, Plus Tips for How to Do It

November 24, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. These days, you just don’t hear that much about business plans. The feeling from some corners of this industry — entrepreneurs and investors—seems that business plans have lost their snap, but I simply don’t agree. There are plenty of good and necessary reasons for savvy entrepreneurs to invest time and energy to write a memorable business plan. Here are my top […]

How to Create a Video Marketing Strategy

Years ago, when my company was just starting out, I needed portfolio material. I was more than happy to barter my video production services for a friend in exchange for private yoga instruction. My company created four beautiful videos for her. She posted them on Facebook once and (eventually) on her website. And then they sat. As stagnant as I had been before she got my body moving into a vinyasa flow. We made the […]

6 Ways to Strengthen Your Video Marketing Strategy

November 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main form of marketing. Reports show that marketers who use video grow revenues 49% faster than non-video users. The heavy demand for video only makes sense because […]

5 Types of Technology All Entrepreneurs Need Access to in the Digital Age

November 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Saying that we live in a “digital age” may feel a bit cliche, but there’s no denying that the internet and social media have revolutionized the way we interact. Survey data from the Pew Research Center reveals that 81 percent of Americans use the web daily, with 28 percent saying they are online “almost constantly.” This dependence on digital tools also spills […]

10 Content Marketing Tactics Every Small Business Should Steal

A lot of marketers have skyscraping ideas. Strategies that would transform their companies forever. But unfortunately, the budget often falls short. And if you’re in the same shoes, not to worry, because most small companies are suffering from this. To fight the budget-block, you can utilize some smart content marketing strategies. Strategies that suit your budget (not the Fortune 500 companies), and skyrocket your ROI. And amazingly – content marketing can land you massive business, […]