SEO – or Search Engine Optimisation – can simply be defined as tweaking search engine algorithms to make your website appear at the top of the search results for a particular term.
Brought to you by Entrepreneur Partner Studio Staff If you have a business website, you’ll likely want to drive traffic to it and attract potential customers. That’s where search engine marketing comes in. Search engine marketing (SEM) is the process of creating advertisements that are placed within search engine results pages. Also known as paid search advertising, the goal for utilizing SEM is to drive relevant traffic to your business’s website where those clicks hopefully […]