Top 7 Free SEO Tools For Website Audits
If you are just starting out managing a website on your own, it won’t be long before you encounter the world of SEO. If this is a foreign concept to you, we recommend you start by checking out our previous posts on SEO For Beginners (parts one and two), where we introduced the topic and linked to a couple of free website tools for you to try out. For those of you already acquainted and […]
SEO For Beginners – Or Why It’s Not As Hard As You Think (2/2)
In the first part of our SEO For Beginners series, you have familiarized yourself with some of the basic SEO terms – what they are, and how they can help you in your website optimization. You learned what search engine optimization is, and why it’s such an important set of methods to utilize when creating a website. We’ve also discussed keywords, and how you can use them in order to make your website more relevant […]
SEO For Beginners – Or Why It’s Not As Hard As You Think (1/2)
SEO – or Search Engine Optimisation – can simply be defined as tweaking search engine algorithms to make your website appear at the top of the search results for a particular term.
5 Reasons to Double Down and Draft a Business Plan, Plus Tips for How to Do It
November 24, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. These days, you just don’t hear that much about business plans. The feeling from some corners of this industry — entrepreneurs and investors—seems that business plans have lost their snap, but I simply don’t agree. There are plenty of good and necessary reasons for savvy entrepreneurs to invest time and energy to write a memorable business plan. Here are my top […]
How to Create a Video Marketing Strategy
Years ago, when my company was just starting out, I needed portfolio material. I was more than happy to barter my video production services for a friend in exchange for private yoga instruction. My company created four beautiful videos for her. She posted them on Facebook once and (eventually) on her website. And then they sat. As stagnant as I had been before she got my body moving into a vinyasa flow. We made the […]