5 Types of Technology All Entrepreneurs Need Access to in the Digital Age

November 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Saying that we live in a “digital age” may feel a bit cliche, but there’s no denying that the internet and social media have revolutionized the way we interact. Survey data from the Pew Research Center reveals that 81 percent of Americans use the web daily, with 28 percent saying they are online “almost constantly.” This dependence on digital tools also spills […]

Smart Tips for Doing Search Engine Marketing Right

search engine marketing

Brought to you by Entrepreneur Partner Studio Staff If you have a business website, you’ll likely want to drive traffic to it and attract potential customers. That’s where search engine marketing comes in. Search engine marketing (SEM) is the process of creating advertisements that are placed within search engine results pages. Also known as paid search advertising, the goal for utilizing SEM is to drive relevant traffic to your business’s website where those clicks hopefully […]